Mimicked Mindset of Many
In several of my classmates’ posts, I constantly seem to
be reading my own thoughts and opinions appearing through their blogs. After reading numerous entries, I have found
multiple similarities in our views on advertising in the media.
Firstly,
it is important to establish the messages that the media is continuously
promoting through commercials. Ads today
often attempt to promote a healthy and active lifestyle, as well as all the
benefits that will come with that. The
key incentive that is seemingly permanent in every commercial is the suggested
sexual attraction from others. In
Jenny’s blog, she discusses a recent Dove commercial, and says that although
companies may promote a healthy body image, it can still make some people feel
insecure about the way they look (1). I
agree with this completely. In my chosen
Axe commercial, the lady is very beautiful and is portrayed as what every man
wants and deserves. Girls in North
America today are compelled to buy beauty products so that men will express
their interests. It would seem like
women are made to feel like Miss America contestants every day, and that men
are the judges. The media encourages the
grading of ladies, when in actuality it is degrading them.
Also, the impact
that these ads can have on society is tremendous. Justin discusses the power that is associated
with commercials connecting with their audience (2). As stated before, women feel compelled to buy
beauty products in an attempt to satisfy the unreachable standards set by the
media. In the same way, men also feel
the need to impress women. The famous
Old Spice commercial has made men everywhere dream of being Isaiah Mustafa (the old
spice guy). Adam discusses the effect of
the popular commercial saying that Isaiah represents what every man thinks of
himself, even though it is not what men actually look like (3). Although the ad may be demeaning towards a
demographic, people will still feel the need to purchase their product to fix
the problems suggested in the commercial.
In conclusion, I was very pleased with what I read in my
fellow classmates’ blogs. Their thoughts
on commercials and the impact it has matches with my own. It’s great to know that so many people my age
are aware of the messages that are presented and how we can accurately interpret
them.
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